Privacy is long past dead. You don’t have to look any further than Google, Facebook, Twitter and other popular social networking platforms. It’s our human nature to want to be trusting. It’s also human nature to want to feel accepted. Based on these two human tendencies, privacy concerns will continue to fall on deaf ears.
Over the past couple of years, I have conducted many of my own social experiments by leveraging social media and other online platforms. I could share the mounds of data that I discovered, but I don’t want to bore the average reader. Instead, I will just simply leave it at this; privacy is a thing of the past.
Now that big data and analytics is here, consumers will continue to expose themselves to all sorts of dangers. Big data and analytics is already capable of determining your most vital behaviors, likes and dislikes. You might as well be strapped with a live camera feed 24/7.
You would think common sense would make people pause for a second and second guess their online behaviors and actions. And yet, it’s the very opposite. It’s as if people think they will receive an award for being the most socially accepted.
The society that we are living in today has definitely evolved. And I’m not talking in a good way. Future generations are in greater danger because of how the new social norms have changed our society for the worse. If you don’t believe me, take a trip to a public venue, such as mall. Sit down on a bench for 30 minutes to an hour and watch how many young people have their face planted in their mobile device. These kids are constantly plugged in and sharing everything little detail about their life in real-time. What’s even more mind-blowing is kids these days are getting mobile devices at an earlier age each year.
And don’t even get me started with the Internet of Things (IoT) or Internet of Everything (IoE). I could write an entire book on how exposed we will be in the near future.
Security and privacy advocates like myself will continue to educate and warn those who will listen, but unfortunately that won’t be enough to keep you or the future generations safe. The new society that we’re living in today embraces and calls for more openness, connectedness and social acceptance. This very behavior contradicts the conventional wisdom that we’ve been taught about protecting our privacy.
The bottom line: Privacy is long past dead.